COLE HAAN 5.ZEROGRAND WRK CHELSEA
The goal of this brief was focused around disrupting the Chelsea Boot market. This style is notorious for being overly commercial; it is meant to blend in with the crowd. However, for Cole Haan, this was an opportunity to offer the consumer something that stands out. Something that effortlessly blends elements of sport, lifestyle, and dress. Through the 5.0 WRK Chelsea, Cole Haan is introducing an exciting new gore shape, which dares the consumer to think differently.
Upper Design: Sam Owens - Bottom Design: Kris Couture - Development: Max Donahue - Color and Material: Sam Owens Creative Direction: Brian Foresta - Product Management: Hafiz Azly & Matt Van Wyen
