COLE HAAN 5.ZEROGRAND WRK STITCHLITE
This brief was centered around filtering Cole Haan’s stitchlite product through the lens of 5.Zerogrand. While constantly searching for the future consumer, we began thinking less from the mindset of someone who has bought our product before, and more within the mindset of someone who will be first exposed to the brand through this shoe. In order to capture the attention and genuine interest from the sneakerhead culture, this needs to stand out like nothing Cole Haan has done before.
Upper Design: Sam Owens - Bottom Design: Kris Couture - Development: David Mondrick - Color and Material: Hyun Jung Jung Creative Direction: Brian Foresta - Product Management: Hafiz Azly & Matt Van Wyen
